Capability-building is the name of the game when it comes to the reason why your customers buy from you. Whatever you offer in the market, customers buy it in order to build a capability they want: reduction of risk or costs or time, increase in productivity, scalability, or stakeholder satisfact... (more) Traditionally, Marketing takes the organization’s message to the customer base, but now equally important is Marketing’s potential to take the customer base’s message back to the organization.
Marketing sets up the value proposition that the brand represents, but ultimately customers define what... (more)
“How did we make you feel? That’s what really matters.” This was the focus of my recent online interview with Steve Pinetti, Senior Vice President of Sales & Marketing for Kimpton Hotels and Restaurants. Kimpton has achieved outstanding customer satisfaction scores surpassed several luxury hotel ... (more)